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	<title>Business and Investment Strategies &#187; Internet Marketing</title>
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	<description>Quality Information For Business and Investors</description>
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		<title>Tips To Help You Look For An Online Business</title>
		<link>http://www.theonlyway.com.au/wordpress/business/internet-based-business/tips-to-help-you-look-for-an-online-business/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/internet-based-business/tips-to-help-you-look-for-an-online-business/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 07:06:07 +0000</pubDate>
		<dc:creator>Ron C George</dc:creator>
				<category><![CDATA[Internet Based Business]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[blog. website]]></category>
		<category><![CDATA[ClickBank]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[pay per click marketing]]></category>
		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=678</guid>
		<description><![CDATA[Using the internet to make money online is becoming easier each year. Surfers are continuously battered with messages claiming that they can quit their day jobs and work at home on the internet. Why do many individuals who like the idea that they can make extra money online fail?]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Ron C George</div>
<p>Using the internet to make money online is becoming easier each year. Surfers are continuously battered with messages claiming that they can quit their day jobs and work at home on the internet. Why do many individuals who like the idea that they can make extra money online fail?<br />
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With the increasing interest to make extra money on the internet means there is also an increase in con-artists around. They are determined to use this ever growing trend to line their own pockets. All this means is that you need to tread cautiously if you want to succeed in the internet business.</p>
<p>Some Tips To Help You Make Extra Money On The Internet</p>
<p>You need to make a decision on the way you are going to make more money on the internet and formulate a plan to achieve this. If you do not have a plan and are aimlessly searching for an easy way to make those extra dollars, could be the reason why you are failing. Scam artists treat people like this as prime targets. Doing some research in this area of being successful on the internet will certainly be useful. Decide which things you would like to do to earn money online. You can make a further amount of money by locating reliable sources that can teach you how to do this.</p>
<p>Seek out reliable sources that can teach you further how to make extra money online once you have a plan in mind. Finding a mentor can greatly reduce the learning curve and improve your chances of having success. Many people are making fundamental mistakes with the strategies they are implementing and are failing because of this. Clients using a trustworthy money making program will have a support system in place for them. Make sure you take advantage of this because not doing so is foolish and will only deter you from creating the success you deserve.</p>
<p>It is important to have a good mentor and support system, but taking action is the very first step. You will have to take it upon yourself to make extra money online happen. Get rich quick schemes telling you that you don&#8217;t have to do anything to be a millionaire are non existent. The amount of extra work you are willing to do will determine how much extra money you make. If you aren&#8217;t seeing any results be consistent with your efforts, do not work hard for a week and then slack off. It takes time to build momentum on the internet but once you do, the effect will snow-ball as long as you have been consistent in your actions.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Before you purchase anything online, be sure you check <a href="http://www.affiliatexfiles.com">Affiliate X Files</a> excellent free ebook on avoiding the marketing pitfalls, and how you can <a href="http://www.affiliatexfiles.com/copynprofitreview/">CopyNProfit</a> using some very simple strategies that we will teach you at our affiliate site for free.</div>
</div>
]]></content:encoded>
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		<title>Top 5 Reasons Your Website Doesn&#8217;t Make Money</title>
		<link>http://www.theonlyway.com.au/wordpress/business/marketing-business/top-5-reasons-your-website-doesnt-make-money/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/marketing-business/top-5-reasons-your-website-doesnt-make-money/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 11:07:11 +0000</pubDate>
		<dc:creator>Brian Armstrong</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=641</guid>
		<description><![CDATA[Making money online is the goal of tens of thousands of would-be internet entrepreneurs. For many people, this is easier said than done. For others, making money online seems to come easy. The difference between these two groups of people is not in the skill set alone, but also in the mindset. Now, positive thinking alone will not make you a ton of money, but once you have your website all set up, you can follow some of the following advice to make sure your mom isn't your only visitor and hopefully you'll be able to move out of her basement.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Brian Armstrong</div>
<p>Making money online is the goal of tens of thousands of would-be internet entrepreneurs. For many people, this is easier said than done. For others, making money online seems to come easy. The difference between these two groups of people is not in the skill set alone, but also in the mindset. Now, positive thinking alone will not make you a ton of money, but once you have your website all set up, you can follow some of the following advice to make sure your mom isn&#8217;t your only visitor and hopefully you&#8217;ll be able to move out of her basement.<br />
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Reason 1: You forgot about marketing. This is kinda one of those &#8220;duh&#8221; moments, but if you build this amazing site (or even a totally lame site) and don&#8217;t have a marketing plan, your likelihood of making money accidently is virtually non-existent. Basically, don&#8217;t forget about marketing. With every business plan you ever come up with, there should be a detailed marketing plan included. </p>
<p>Reason 2: You&#8217;re too focused on the look and feel of your website. Some of the ugliest websites ever are making more money than your website. When I first started making websites, I would spend hours getting a template ready which usually included the graphics for the various pages. The problem was, these templates would never be just right and the websites would always be &#8220;under construction&#8221;. Don&#8217;t make the same mistakes I did. Your entire focus when it comes to the design should be setting up a website that doesn&#8217;t distract people from why they are there. I use templates with a light background and dark text. This makes the site easy to read. </p>
<p>Reason 3: You website doesn&#8217;t sell. When visitors actually get to your site, does your site do an effective job at convincing people to give you their money? Does your website have an irresistible offer? Have you tested this offer? These are a few questions that you should keep in mind while you&#8217;re designing your site. One mistake webmasters make is that they assume their visitors think like they do. Test all of your assumptions. If you aren&#8217;t testing, you&#8217;re losing money. This is the reason that in some niche markets, certain internet marketers can make money while others lose money. </p>
<p>Reason 4: You don&#8217;t write any articles. Outside of paying for each visitor to your site through something like pay per click, writing articles is one of the very best ways to get traffic. Articles help with not only traffic from some of the larger article websites, but this also produces several links back to your website which is one of the main factors that determines where your website will rank within the search engines. </p>
<p>Reason 5: You don&#8217;t do pay-per-click advertising. Of all the ways to get into a market, pay-per-click is one of the very best simply because its so scientific. There&#8217;s definitely a component of art and psychology that goes into marketing, but all of this is very testable meaning you can test it. You can test which keywords produce sales, which advertisements produce sales and which landing pages produce results. This is something you can&#8217;t achieve with any other method as quickly. </p>
<p>Making money from your website doesn&#8217;t have to be complicated. Remember that succeeding in business is a matter of consistent effort applied to correct principles. In a big way, business is a numbers game. A certain amount of visitors are going to click on your link and a percentage of those will convert into customers. Increasing your percentages at each stage can be achieved through statistical analysis and testing various components of the ad copy.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Brian Armstrong is an expert at <a href="http://www.youtube.com/info720">marketing on the web</a>. You can use Brian&#8217;s site at 4bluehost.com to get <a href="http://www.youtube.com/watch?v=9g7cFqjq72E">affordable web hosting</a>.</div>
</div>
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		<item>
		<title>The Age of the New Entrepreneur is Now</title>
		<link>http://www.theonlyway.com.au/wordpress/business/internet-based-business/blogs-internet-based-business-business/the-age-of-the-new-entrepreneur-is-now/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/internet-based-business/blogs-internet-based-business-business/the-age-of-the-new-entrepreneur-is-now/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 08:01:37 +0000</pubDate>
		<dc:creator>Jan Shimano</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[age of the new entrepreneur]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Home based businesses]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[little financial investment]]></category>
		<category><![CDATA[network marketing]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=630</guid>
		<description><![CDATA[There is no doubt that a major shift has been occuring in the business world over the last little while.  In light of the severe economic times, more and more people are stepping out of their comfort zone and starting their own home-based business.  This has, indeed, created a new age....the age of the new entrepreneur.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Jan Shimano</div>
<p>There is no doubt that a major shift has been occuring in the business world over the last little while.  In light of the severe economic times, more and more people are stepping out of their comfort zone and starting their own home-based business.  This has, indeed, created a new age&#8230;.the age of the new entrepreneur.<br />
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The question that then begs to be asked, is whether this is a wise decision.  If you know any entrepreneurs yourself, then you will agree, that for the most part, they have very big ideas but their budgets don&#8217;t  quite match.  The result of this is that many of these businesses have been very limited in their ability to compete with their larger competitors when it comes to marketing.</p>
<p>That being the case, the new entrepreneur, with little funds to spend on marketing, has to be creative.  Enter Web 2.0.  Now small businesses can take full advantage of this free avenue of getting their name and brand out there for next to nothing.   Web 2.0 comprises of the social networking media.  This includes YouTube, Facebook, Twitter, Squidoo and literally hundreds more websites that are all free. </p>
<p>These are not the only free avenues to get your message out there for the internet world to see.  A great way is to have your own blog&#8230;.in fact, I would say that this is essential.  I recommend Wordpress.org.  This way you will host the blog yourself and have complete control over it and it&#8217;s content.  Another very effective way to generate free traffic is with articles.  This article you are reading right now is an example of that.</p>
<p>Sometimes fear or plain ignorance holds a person back.  It is important to work on your mindset and get clear as to why you want to have your own business.  If you do not have a strong enough &#8220;why&#8221;, then when the going gets tough, and it undoubtedly will, you will probably not hang in there.  As far as ignorance is concerned, this is one of the easiest obstacles to overcome.   There is so much free information out there just for the taking.  You will have to do a little research on the Internet but  you will find all sorts of help waiting for you there.</p>
<p>I also highly recommend you get your hands of some well known books.  You will need both instructional and motivational books.  I have bookcases full of them and to me they are priceless.  Just a little tip here&#8230;I have found many of my most treasured books at the local thrift stores.  They usually have a book section and quite often it is even categorized for you.  Check out the self-help section.  I have picked up some of my favorite books for just $1.00 to $3.00.</p>
<p>Even though you can become your own boss with very little financial investment, there is still going to be an investment&#8230;.not of money&#8230;.but of your time, hard work, perseverance and patience.   Yes, this is indeed the age of the new entrepreneur.  The experts have gone on record as saying that more millionaires will be created in the next ten years, than at any other time in history.   Don&#8217;t let this golden opportunity pass you by.  Believe it or not, right now at least one in eight households in the States has their own home-based business.</p>
<p>There is no doubt in my mind that there has never been a better time than right now to become an entrepreneur.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Jan Shimano was District Manager for Health &amp; Welfare Canada for a number of years. She was also self-employed as a Nutritional Consultant. She is currently a <a href="http://www.wealthyhealthyliving.com">Business &amp; Health Coach</a> and runs her own <a href="http://www.wealthyhealthyliving.com">internet marketing</a> business from her residence in British Columbia. Jan invites you to visit her website and also her videos at http://www.youtube.com/1jinny</div>
</div>
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		<item>
		<title>Web Hosting, Using Templates for E-Commerce</title>
		<link>http://www.theonlyway.com.au/wordpress/business/internet-based-business/web-hosting-using-templates-for-e-commerce/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/internet-based-business/web-hosting-using-templates-for-e-commerce/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 07:45:53 +0000</pubDate>
		<dc:creator>Ricardo d Argence</dc:creator>
				<category><![CDATA[Internet Based Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[Converting Traffic]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=609</guid>
		<description><![CDATA[Creating a professional-looking web site can be a difficult task. Really a complex animal is E-commerce web design. Many web hosting companies are offering web hosting templates or hosting with templates to cut the development time.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Ricardo d Argence</div>
<p>Creating a professional-looking web site can be a difficult task. Really a complex animal is E-commerce web design. Many web hosting companies are offering web hosting templates or hosting with templates to cut the development time.<br />
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Your hosting company should be able to provide you with a web template that can help you whether you&#8217;re looking to create a simple website or a fully functional e-commerce website. For less than $30 you can purchase a web template, however a professional designed e-commerce site costs a couple of hundred dollars up to the thousands.</p>
<p>The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $40 to $120 per hour.</p>
<p>Other than the requirements of most web hosting programs, Web hosting templates that are designed for e-commerce have to have a shopping cart, and it most support an online catalog as well as payment processing. Web templates for e-commerce often include common pages and navigations for online shopping, searching or browsing products, adding items to shopping carts and making payment. The types of e-commerce templates you will find are stand-alone and don&#8217;t come with or use a particular shopping cart. It&#8217;s up to the webmasters to add shopping cart to the site.</p>
<p>An e-commerce turnkey operation is a different option to e-commerce web hosting templates. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Web hosting plans have varying fee structure. The price of the hosting plan is based on the number of transactions.</p>
<p>There&#8217;re many questions to ask, when comparing functionality: 1) whether there&#8217;s a limit on the number of products and categories that you can setup;  2) whether a shopping cart accepts online check or debit card; 3) whether it automatically sends out an email notification once an order is placed at your web-site. </p>
<p>When looking at the cost of commerce operation, you&#8217;ll need to ask questions about: 1) how much it charges for each transaction; 2) is there&#8217;s a setup fee for a new online store; 3) how about handling taxes; 4) what&#8217;s the basic monthly fee for transactions.</p>
<p>It is important to speak with the hosting service that you use regarding e-commerce issues and the best options that are available to you.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Do you need a dedicated server? Alojate.com is the premier <a href="http://www.alojate.com/paginas-web-hosting/">web hosting</a> company in Mexico, offering a range of solutions for every business needs. Dedicated servers, <a href="http://www.alojate.com/factura-e">factura electronica</a>, web hosting &amp; domain registration.</div>
</div>
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		<title>Do you Have A Website That No One Can Run Into?</title>
		<link>http://www.theonlyway.com.au/wordpress/business/advertising/do-you-have-a-website-that-no-one-can-run-into/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/advertising/do-you-have-a-website-that-no-one-can-run-into/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 07:01:04 +0000</pubDate>
		<dc:creator>Bill Freeman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[raleigh search engine marketing services]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website promotion]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=596</guid>
		<description><![CDATA[If so, then you should appreciate that search engine marketing or marketing of any kind is incredibly imperative for your success to happen. Think of it like this - you can have the best website and the most unbelievable business on earth, but if no one knows you even exist you will never get sales, you will never make money and you will be just another statistic! However, if you take the chance to take advantage of some of the tools available on the Internet, you could easily shine above and beyond anyone else on the net.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Bill Freeman</div>
<p>If so, then you should appreciate that search engine marketing or marketing of any kind is incredibly imperative for your success to happen. Think of it like this &#8211; you can have the best website and the most unbelievable business on earth, but if no one knows you even exist you will never get sales, you will never make money and you will be just another statistic! However, if you take the chance to take advantage of some of the tools available on the Internet, you could easily shine above and beyond anyone else on the net.<br />
  <script type="text/javascript"><!--
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Given there are a lot of people that are successful from working online, these people did take advantage of all the genius tools in front of them. One of these tools is to use a professional Internet Marketing company. These people specifically serve people such as yourself that need help in the marketing department. Marketing aspects include that of SEO, SEM, Website design, Online marketing, offline marketing and PPC.. These guys really know what they are doing in terms of how to make you be &#8220;seen&#8221; when it comes to the market online. </p>
<p>Not only are they the potential tool to your success, but they are also an important facet of your company. It doesn&#8217;t matter if you&#8217;re a newbie or an oldie at this stuff &#8211; new tactics are being produced every single day and it&#8217;s important that you are on top of them. Chances are if you aren&#8217;t using the tools you need to use to succeed, then your competitors are and you don&#8217;t stand a chance! Take a chance, ask for some help, and check some of these Internet Marketers out. </p>
<p>I did some searching on some companies online and this really isn&#8217;t as expensive as you would think. Some of these online Marketing packages start out as just around $500. Which will be well worth it in the end. I always like to think about it like this &#8211; If you spend say $500 and you make $100,000 with their help, then thet original investment won&#8217;t even phase you! If you go with a good company they will be able to give you very specific analytics for PPC and Paid Search Marketing which is obviously what you want. Beware that some of these firms may say that they are &#8220;managing&#8221; your campaigns but they are only sending you reports.</p>
<p>Even though these businesses are there to support you, it&#8217;s still important that you figure out your profit margins because this could ultimately make or break you. It&#8217;s important to realize that not every business is as cut and dry as it may seem. Sometimes you need to make changes.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Before you start an Video Marketing campaign, go to Terry Stanfield&#8217;s site for information on how to <a href="http://www.clickadvant.com">increase website traffic</a> and more on <a href="http://www.clickadvant.com">search engine marketing services</a>.</div>
</div>
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		<title>Deciding the Nature of Your eZine</title>
		<link>http://www.theonlyway.com.au/wordpress/business/internet-based-business/deciding-the-nature-of-your-ezine/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/internet-based-business/deciding-the-nature-of-your-ezine/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 07:21:34 +0000</pubDate>
		<dc:creator>Steve Blalock</dc:creator>
				<category><![CDATA[Internet Based Business]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=580</guid>
		<description><![CDATA[When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow of your eZine.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Steve Blalock</div>
<p>When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow of your eZine.<br />
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You should write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.</p>
<p>Topic-wise, you will do well to cater to a market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.</p>
<p>Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking.</p>
<p>Having said that, you also want to have products and services of your own or an affiliate for you to endorse to your mailing list and make even more money.</p>
<p>This is also the reason why the Internet Marketing niche is one of the hottest niches around, as products and services are created almost around the clock. As long as there are Internet Businesses cropping out, there will always be needs to be fulfilled.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Now that you have a webpage and an online presence, you need traffic! Make sure you sign up for Steve Blalock&#8217;s free information at www.onlinebizsource.com <a href="http://www.onlinebizsource.com">build webpage traffic</a> Get a totally unique version of this article from our <a href='http://www.uniquearticlewizard.com/home.php?id=179168&amp;p=16799'>article submission service</a></div>
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		<title>The Early Stages Of PPC</title>
		<link>http://www.theonlyway.com.au/wordpress/business/advertising/the-early-stages-of-ppc/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/advertising/the-early-stages-of-ppc/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 11:47:10 +0000</pubDate>
		<dc:creator>Lynne Carey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[Google adwords]]></category>
		<category><![CDATA[google cash detective 2]]></category>
		<category><![CDATA[Home based businesses]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[making money online]]></category>
		<category><![CDATA[pay per click advertising]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=489</guid>
		<description><![CDATA[By now you have launched a campaign on Google Adwords, so lets look at your keywords. Ideally your keywords should have a high quality score, Google will determine your score based on the "relevance level" your keywords.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Lynne Carey</div>
<p>By now you have launched a campaign on Google Adwords, so lets look at your keywords. Ideally your keywords should have a high quality score, Google will determine your score based on the &#8220;relevance level&#8221; your keywords.<br />
 <script type="text/javascript"><!--
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</script><br />
When selling a product or service, you&#8217;ll probably find your most lucrative keyword phrases are ones that include the following words:</p>
<p>get</p>
<p>rid </p>
<p>buy</p>
<p>buying</p>
<p>purchasing</p>
<p>purchase</p>
<p>how to</p>
<p>how</p>
<p>cure</p>
<p>fix</p>
<p>repair</p>
<p>order</p>
<p>ordering</p>
<p>help</p>
<p>treatment</p>
<p>solution</p>
<p>etc etc etc. You get the idea.</p>
<p>Acknowledge the amount you are prepared to spend. Choose the amount for your default keyword bid, this amount covers all your keywords. This will establish your rankings in the paid search results. Your keywords will begin to get impressions, that&#8217;s when you should start adjusting you keywords individual bid. I&#8217;ll cover more on that topic later. Don&#8217;t forget to set your monthly and daily spend limit.</p>
<p>As a general rule, the more advertiser competition within a niche, then the higher the cost of your clicks. But this is not necessarily the only measure by which your cost per click (cpc) is determined.</p>
<p>Pay Per Click advertising is not a plug and play form of marketing. I&#8217;d suggest you check your Adwords account every day, especially after setting up a new campaign. You&#8217;ll find you might have to adjust various settings to help get the best out of your advertising.</p>
<p>Once you start seeing impressions you&#8217;ll start to get an idea of what tweaking you&#8217;ll need to do. Impressions are the amount of times your ad has been displayed by the search engine. With impressions comes average ad position, this is where your ad is ranking in relation to each keyword. Go through your average ad positions and adjust your bids accordingly, depending on where your ranking and your overall strategy.</p>
<p>If your ad is not shown on page 1 of the search results your wasting your time. If one of my keywords has an average ad position of 7 or higher I either stop bidding, or increase the bid on that keyword. I apply a similar theory for keywords that have an average position of 1 to 3. Now, I don&#8217;t stop bidding on those, but more often than not, I find it more cost effective to lower the bids in an attempt to rank slightly lower. Average ad positions of 3 to 5 have most times been the ultimate for my campaigns. You can also change the ad position preference in the campaign settings tab of your Adwords account.</p>
<p>Your ad&#8217;s need to be written in a way that captures attention and provokes action. There are limits on what words, i.e trademarks, and how many words you can use when writing your ad copy. You can change your ads as often as you like, so I suggest you play around with this to find out what works. Google will prompt you to change your ad if it is against there guidelines. </p>
<p>I&#8217;m not a professional ad writer, so to get the best out of my ads I always split test, and you should to. I run a minimum of two ads at a time to get an idea of what ad converts into clicks. Keep an eye on the click through rate (ctr), the higher, the better. </p>
<p>A simple well known writing technique for your ads is to make each word start with a capital. You can see the effect of capitalization on the ads below.</p>
<p>Buy Pansies Online                                   Buy pansies online                                    The Freshest Pansies Online                      The freshest pansies online                            Buy One Pansy Get One Free                     Buy one pansy get one free            YourDomain.com                                      yourdomain.com            http://www.yourdomain.com                      http://www.yourdomain.com</p>
<p>Let your campaign run for a week, then assess your advertisements. Your goal is to increase your ctr. Write ads with the intention of trying to beat the ctr of your best performing ad. Do NOT delete your lesser performing ad. Let it continue to run for 3 days after you launch your 3rd ad then Pause it. </p>
<p>So your ads are up and running and your getting traffic to your offer. You should now start to assess how your campaign is performing</p>
<p>Here is an example of what your statistics could resemble&#8230; KEYWORD: xyz    IMPRESSIONS: 2000  CLICKS: 100.  KEYWORD: wxyz    IMPRESSIONS: 5000  CLICKS: 10.</p>
<p>You will begin to get an idea of what your customers are searching for and also what ads they are clicking on. You want clicks, clicks are good. But conversions are better. Now we need to take your stats and work out what they mean.</p>
<p>This is where the importance of tracking is paramount. Lets assume we have tracking on our keywords. We can now see what keywords, if any generated sales. Now for example purposes, keyword &#8220;xyz&#8221; generated 100 clicks but NO sales. But, keyword &#8220;wxyz&#8221; only generated 10 clicks but 2 of those converted into a sale.</p>
<p>Even though the keyword &#8220;xyz&#8221; had a 5% ctr compared to 0.2% ctr for &#8220;wxyz&#8221; the results show us that &#8220;xyz&#8221; is not a profitable keyword. It would then be a case of deciding weather to delete the keyword &#8220;xyz&#8221; or not, and focussing on increasing the ctr of &#8220;wxyz&#8221;.</p>
<p>PLEASE NOTE: Once you learn how to track you can then analyze, assess and increase your chances of running a profitable campaign. You will be able to access data that indicates which keywords are converting and which are not. But be patient, give your keywords a chance to prove themselves, I like to let my keywords get at least 100 clicks worth of data before I decide what action to take.</p>
<p>As we all know Pay Per Click marketing is a cut throat business. To succeed you need to level the playing field between you and the super affiliates. If you don&#8217;t have the right tools, you will struggle to make it. You can save yourself hundreds of dollars by making use of tracking and &#8220;spy&#8221; software. Google Cash Detective 2 is one of the latest and greatest &#8220;spy&#8221; tools on the market. With Google Cash Detective 2 you can quickly identify your competitors profitable campaigns and replicate them.</p>
<p>Be willing to spend money to make money when it comes to PPC advertising. Find info products and get &#8220;spy&#8221; and tracking software to really improve your chances of success. Pursue your goals, be focused and don&#8217;t give up. </p>
<p>Best of luck, Lynne Carey</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Before you begin a Pay Per Click (PPC) advertising campaign you need the right tools of the trade. Spy tools like <a href="http://www.newbiequickcash.com/googlecashdetective2">Google Cash Detective 2</a> can be the difference between success and failure. Check out Lynne Carey&#8217;s <a href="http://www.newbiequickcash.com/googlecash">Google Cash </a> blog for great information, tips and resources for starting a PPC advertising campaign</div>
</div>
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		<title>How to Attract Leads, and Turning Prospects into Sales</title>
		<link>http://www.theonlyway.com.au/wordpress/business/home-based-businesses/how-to-attract-leads-and-turning-prospects-into-sales/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/home-based-businesses/how-to-attract-leads-and-turning-prospects-into-sales/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 11:34:22 +0000</pubDate>
		<dc:creator>Manu Romero</dc:creator>
				<category><![CDATA[Home based businesses]]></category>
		<category><![CDATA[attraction marketing]]></category>
		<category><![CDATA[Carbon Copy Pro]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[home;business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[lead capture pages]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[magnetic sponsoring]]></category>
		<category><![CDATA[manu romero]]></category>
		<category><![CDATA[mlm lead system pro]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[power prospecting system]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=485</guid>
		<description><![CDATA[Maintaining a good supply of Leads it's essential to any Online Business. The biggest problem to solve is how and where to get them. Not too long ago people bought them from Lead Source Company. The main issue with them was the quality and of course they were quite expensive. But that's not the case anymore.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Manu Romero</div>
<p>Maintaining a good supply of Leads it&#8217;s essential to any Online Business. The biggest problem to solve is how and where to get them. Not too long ago people bought them from Lead Source Company. The main issue with them was the quality and of course they were quite expensive. But that&#8217;s not the case anymore.<br />
 <script type="text/javascript"><!--
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MLM Lead System Pro is here to show you the way to attract leads to your product, be your own boss and be successful doing it all through lead generation. You will see lead generation in a whole new light. Once you grab onto the technique (which is SO simple a 4th grader could do it!), the rest is simply gravy.</p>
<p>How can you attract leads? The Internet is anything but personal. So for most of your customers, not being able to see you, feel you, or hear in person creates a big chunk of skepticism. As far as the prospect is concerned, you are a stranger entity asking for cash and they are instantly skeptical. Then, &#8220;How do you attract people to your product?&#8221;</p>
<p>Think about this for a moment; where do you make your first impression? Your first impression is made on your website or capture page. When the customer views your web site, his first thoughts besides the product are about the looks of the site and how it is the product presented to the customer. That&#8217;s where you want to impress the customer on the first place and show him how professional you are.</p>
<p>Now think of it this other way, if the page looks inviting and professional, or is easy on the eyes and what you offer makes some sense, they will probably stick around and see what happen. You may have just cleared hurdle #1 and attracted the lead. Now you have to </p>
<p>Hold the interest Get them to think that you&#8217;re product is the one they just have to have. Keep in mind that your customer MAY be a marketer just like you and is looking for a new tool. If you can promote your product to him in such a way that he feels naked without it, you&#8217;ve cleared hurdle #2. </p>
<p>Now the best part of the game Ask for the information. If you managed to build trust and they feel comfortable, they will easily accept to give you their name and email address and see what else you may have to offer. That&#8217;s it you just attracted a lead, successfully converted a lead to a prospect and now you may get the chance to up sell later.</p>
<p>Now he is in the sales funnel. Your job now is to continue to make him feel comfortable and see that he can trust you. Since he already accepted your initial offer, (mostly free or low cost) he may be open for other recommendations you can make. That&#8217;s where you slowly start marketing your upper level products, via an autoresponder.</p>
<p>The whole concept here is to bring the customer to the door, lead them in with a low risk or even free offer of some kind, gather all the information and build a relationship. When the customer knows you a little bit better trusts you more, you can begin to market higher level products slowly. The more he trusts you, the better you are in making a sale.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>About the Author: Manu Romero is a very experienced Coach and <a href="http://www.manuromero.com">Online Marketer</a>. His determination to help people brought him a lot of success right from the beginning. Find out more about how he could help you become successful and <a href="http://www.manuromero.com">build your Business</a>.</div>
</div>
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		<title>The ways for search engine optimization</title>
		<link>http://www.theonlyway.com.au/wordpress/business/advertising/the-ways-for-search-engine-optimization/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/advertising/the-ways-for-search-engine-optimization/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 09:38:59 +0000</pubDate>
		<dc:creator>Mustafa Vahdet Erorta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=475</guid>
		<description><![CDATA[Search Engine Optimization is a combination of activities spanning from the initial stages of production and extends beyond launching of the site. Search Engine Optimization is not end all of the dot com world, but it is a start. Seo is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Seo is a constant war for Websites.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Mustafa Vahdet Erorta</div>
<p>Search Engine Optimization is a combination of activities spanning from the initial stages of production and extends beyond launching of the site. Search Engine Optimization is not end all of the dot com world, but it is a start. Seo is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Seo is a constant war for Websites.<br />
 <script type="text/javascript"><!--
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Link building is an effective way of promoting and publicizing a website in the World Wide Web. Link building is one of the best ways to make your site popular. One way links are links from other sites which link to you, but you do not link back to them. One way links building helps in creating more potential visitors and brings more traffic to your site. </p>
<p>In fact, many search engine optimizers consider anchor text to be the single most important factor in modern search algorithms. Search engine optimization is about making your website easily accessible by search engines, it is not about how to make money with your website. Anchor text is simply the text used as the clickable portion of a link. </p>
<p>One way links are very difficult to get and maintain. One way links are the best solution. Try to submit your site(s) only to quality, high pagerank sites. One way links are the a lot of approved afterwards links but the hardest links to attain. Alternate links and one way links are exchanged with agreeing superior sites to access cartage that is accordant to your site. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization. </p>
<p>Link Building helps your site to gain page rank. Higher the page rank, more chances it gives your site to rank high in search engines with relevant keywords. Link Building involves so many other variables. This assumption is as arbitrary as today&#8217;s NCAA tourney matchups being decided by number of links. Link building is a proces of test and experiment. If anything doesnt work for somebody, it doesnt mean this wont work for you. </p>
<p> SEO Experts offers unique and customized SEO programs and price choices to fit any budget. Search engine marketing is the process of promoting a website through Internet search engines. The goal of search engine marketing is to increase the amount of traffic to a particular website by raising its visibility on search engine result pages.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>If you need to achieve success in your website you need <a href="http://www.suddendeathandthecoroner.org/seo/buying-links-and-the-googles-reaction.html">one way links</a>. You can get a unique content version of this article from the Uber <a href='http://www.uberarticles.com/home.php?id=181832&amp;p=16799'>Article Directory</a>.</div>
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		<title>Earn A Profit By Selling Reports To Online Business Owners</title>
		<link>http://www.theonlyway.com.au/wordpress/business/earn-a-profit-by-selling-reports-to-online-business-owners/</link>
		<comments>http://www.theonlyway.com.au/wordpress/business/earn-a-profit-by-selling-reports-to-online-business-owners/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 09:20:15 +0000</pubDate>
		<dc:creator>Melissa Ingold</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[making money from reports]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[marketing with reports]]></category>

		<guid isPermaLink="false">http://www.theonlyway.com.au/wordpress/?p=471</guid>
		<description><![CDATA[Selling Internet marketing reports can be very profitable. Due to their need for a variety of information, many online business owners are often willing to pay for special reports because they recognize that reports are helpful when trying to reduce time spent doing research and making sure sources are credible.  By purchasing Internet marketing reports, online business owners can gather the information they need on a specific topic without wasting valuable time and money.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Melissa Ingold</div>
<p>Selling Internet marketing reports can be very profitable. Due to their need for a variety of information, many online business owners are often willing to pay for special reports because they recognize that reports are helpful when trying to reduce time spent doing research and making sure sources are credible.  By purchasing Internet marketing reports, online business owners can gather the information they need on a specific topic without wasting valuable time and money.<br />
  <script type="text/javascript"><!--
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From topics such as email marketing, website design, programming, online marketing, and information on auto responders, many online business owners have a need for information on these and a wide variety of topics that is both easy to access and reliable.  The good news is you can realize a profit by being the one to provide that information to them.</p>
<p>Whether you are confident in your own writing ability and time management skills and choose to produce each report yourself, or you are looking to hire freelance writers and contractors to help produce Internet marketing reports as part of your team, selling these reports to online business owners can be extremely lucrative.  </p>
<p>Online business owners are not only searching for ways to educate themselves and enhance their business, but they are also often searching for ways to up-sell their customers, differentiate their business offerings and of course, increase their profit.  Take advantage of this need and increase your own revenue stream by offering a number of reports on a variety of topics.  You may even want to consider a special offering to those who choose to subscribe to a monthly report club.  In other words, create a report on a different topic each month.  Every subscriber will then receive a new report each month as part of their membership.  This is a great way to maintain your business and making a profit, while helping their businesses grow and prosper as well.</p>
<p>Affiliate programs are another great way to gain visibility for your business and sell your Internet marketing reports.  Affiliate marketers essentially do the majority of your advertising work for you while you focus on creating quality, informative reports.  This is an extremely beneficial tool for both you and your business while helping affiliates earn a profit as well.  </p>
<p>As previously mentioned, online businesses have a great need for fast, reliable information and you are just the one to offer it to them.  If you take the appropriate steps to create valuable special reports, market your reports wisely, and take advantage of the vast opportunity that exists on the Internet to buy and sell this information, you can and will make a profit from selling Internet marketing reports to online business owners.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>There are many topics that people have a need to learn about and a desire to find information on. A quick way to get this information out to your market is with <a href="http://www.specialreportclub.com">Private Label Reports</a>. Each month from the <a href="http://www.specialreportclub.com">Special Report Club</a> you get a new fully-customizable 30 page report and complete marketing materials so you can start selling reports to the lucrative Internet business owner market today.</div>
</div>
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