March 7th, 2009 by Manu Romero

Maintaining a good supply of Leads it’s essential to any Online Business. The biggest problem to solve is how and where to get them. Not too long ago people bought them from Lead Source Company. The main issue with them was the quality and of course they were quite expensive. But that’s not the case anymore.

MLM Lead System Pro is here to show you the way to attract leads to your product, be your own boss and be successful doing it all through lead generation. You will see lead generation in a whole new light. Once you grab onto the technique (which is SO simple a 4th grader could do it!), the rest is simply gravy.

How can you attract leads? The Internet is anything but personal. So for most of your customers, not being able to see you, feel you, or hear in person creates a big chunk of skepticism. As far as the prospect is concerned, you are a stranger entity asking for cash and they are instantly skeptical. Then, “How do you attract people to your product?”

Think about this for a moment; where do you make your first impression? Your first impression is made on your website or capture page. When the customer views your web site, his first thoughts besides the product are about the looks of the site and how it is the product presented to the customer. That’s where you want to impress the customer on the first place and show him how professional you are.

Now think of it this other way, if the page looks inviting and professional, or is easy on the eyes and what you offer makes some sense, they will probably stick around and see what happen. You may have just cleared hurdle #1 and attracted the lead. Now you have to

Hold the interest Get them to think that you’re product is the one they just have to have. Keep in mind that your customer MAY be a marketer just like you and is looking for a new tool. If you can promote your product to him in such a way that he feels naked without it, you’ve cleared hurdle #2.

Now the best part of the game Ask for the information. If you managed to build trust and they feel comfortable, they will easily accept to give you their name and email address and see what else you may have to offer. That’s it you just attracted a lead, successfully converted a lead to a prospect and now you may get the chance to up sell later.

Now he is in the sales funnel. Your job now is to continue to make him feel comfortable and see that he can trust you. Since he already accepted your initial offer, (mostly free or low cost) he may be open for other recommendations you can make. That’s where you slowly start marketing your upper level products, via an autoresponder.

The whole concept here is to bring the customer to the door, lead them in with a low risk or even free offer of some kind, gather all the information and build a relationship. When the customer knows you a little bit better trusts you more, you can begin to market higher level products slowly. The more he trusts you, the better you are in making a sale.

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March 4th, 2009 by Alia Jae

Network and Internet Marketing reps are usually faced with a very important need – the need to access a large number of qualified prospects. Magnetic Sponsoring, a technique made popular by an entrepreneur named Mike Dillard is one very new and exciting way to do just that.

So how does magnetic sponsoring work? Let’s first take a look at the old method of securing prospects, which is to approach anyone and everyone you know. The downside of using this method is that you end up facing a lot of rejection, because, let’s face it, ‘anyone and everyone’ doesn’t exactly refer to qualified prospects.

The new method is thus to ‘attract’ qualified prospects to you like a magnet. You do this is a number of ways.

Firstly, you cultivate the demeanor and characteristics of a leader. When people feel that you are an ‘achiever’, they will look up to you and be drawn to you. Secondly, magnetic sponsoring states that instead of selling your product, you should be selling your system – the reason why your products exist.

Once you can show the need for your product, people will be drawn automatically to your product – since you have given them a reason to! Combine this with selling the qualities of a winner within yourself, and the approach is complete. Here are some of the many benefits to using magnetic sponsorship.

1. Build a relationship with Prospects By providing information to your Prospects, you build up a trusting relationship with them. Following the rules of magnetic sponsoring, your information will be related to creating a need for your product, and once your Prospects recognize the need for your product, who else will they turn to but someone they trust?

2. Qualified leads means Less Rejection As discussed earlier, the old method of approaching Prospects meant dealing with a lot of rejection, and thus, decreased motivation was an unfortunate result. With magnetic sponsoring, you are attracting Prospects to you who already are interested in your product, thus you are far less likely to experience a large number of rejections.

3. Saves time and money Of course, ultimately, the aim of any successful entrepreneur is to save time and decrease cost. Using magnetic sponsoring helps you achieve both of these aims. By spending less energy trying to convince uninterested prospects on the benefits of your product, you save time. And by attracting Prospects to you, you reduce the need to spend money on marketing!

At the end of the day, with a solid and timeless network marketing philosophy, it does look that Sponsorship Marketing is a phenomenon that is set to work for a long time to come.

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