February 26th, 2009 by Damian Papworth

Making a living on earning Adsense commissions isn’t all that realistic. However, Adsense commissions are a great way to supplement your income. Ask website owners today about their earnings and you’ll find that many supplement their income easily with the help of Adsense advertising. Ive learned how to increase my Adsense commissions over time and will share with you all Ive discovered.

Your Adsense revenue is dependent on a number of factors including which ads you display, where you display them, and how often. Here are some factors to consider before you place your next Adsense ad. Let’s begin with ad placement. Certain locations tend to be more successful than others. Google has produced a heat map that illustrates the ideal placing on a sample page layout. All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You’ll find that what you think is the most optimal ad position isn’t always what you expect.

For example, on pages where users are focused on reading a specific article, ads that are placed directly below the end of the content tend to do very well. It’s almost as if users finish reading the content and ask, “What can I do next?” Targeted ads can answer that question and encourage users to take action.

Various Ad format. Some types of ads perform better than others depending on the page content and layout. Many Adsense advertisers find that large rectangles in content areas work best, while leader boards produce less click-based revenue. The traditional sky scrappers are the worst performers. The key is to experiment and measure the results to see which formats work best for you.

Adsense Ad Color Palette. When your ads blend into content click through rates can improve. Sometimes however Adsense ads that contrast with your web site colors can show the best click through rates. Test a variety of ad colors to determine if different palettes generate different results. To determine which ad variation will work for you, test, test, test.

Number of ad units. Websites are generally permitted to display three ads, a search box, and a set of ad links. Keep in mind that you don’t have to display all available ad units. In fact, you should focus on placing ads in a way that do not clutter your web page. Users going to your page and reading your content may respond to a single ad placement if it is in the right place on your web page.

Manipulate the variables noted withing this article to see which can have the greatest impact on your Adsense revenue. Keep in mind that there are many websites that do not make a great deal from Adsense ads and probably never will. The large majority however are sites that can improve results by changing just a few factors. The result can be a significant improvement in earned revenue on a daily and monthly basis.

adsense, Internet Marketing, making money online, Marketing, online marketing, pay per click, ppc