The Only Way
How to Make Money so the Money will Make You

Search Engines and Google Adsense

What is a search engine. Its simple really. A search engine in itself is not a product. It is simply a method of arranging a vast amount of information and presenting it in a way that is most useful to its users. So to be useful, a search engine needs 2 things. First, it needs vast quantities of quality information. Second, it needs to understand how the rank that information in order of relevance. Google collates and arranges information this way very well which is why its been such a success.

Once a search engine gets the reputation of providing relevant information, people use it. This gives the search engine the ability to sell advertising. The sponsored links you see on the right hand side of Google are the perfect example of this. People pay money to Google when you click these ads. Thats one of the ways they make money. The more relevant the search engine, the more people use it, the more people click on the sponsored links, the more money the search engine makes.

Google has developed its sponsored links advertising structure so you can actually put these ads on your website. You will notice a few of them on this page. However, when you put these ads on your website, Google will agree to share the advertising revenue with you. Go on, click one of the ads on this page... Thanks, you just made me about $0.10. :)

The way it works is that if someone goes to your website, Google's sponsored links appear. If the visitor to your website clicks on a sponsored link, the person who owns the ad pays Google for the advertising. Google then pays you a proportion of what they get, for hosting their ad on your website.

As such, as an expert in your subject of knowledge, you can have an excellent relevant informative website without a product (Ie. information only) and make money simply by presenting high quality, relevant information to your visitors.

Your Business Strategy and Process

If this is a business model that interests you, your goal is simple. You need to create a body of knowledge that is of the highest quality. You need to optimise this website for the search engines so it attracts maximum search results in the subject of interest. Maximum search results means maximum visitors. Maximum visitors mean maximum clicks through your Google Adsense ads. Maximum click throughs mean maximum revenue.

This is a business model that requires up front effort and expense, for the promise of income in the future. It will take time now to create your website, information and optimise on the search engines, for traffic and revenue in the future. There are dodgy "Make Money on Adsense" products out there, you should ignore these. Remember, the 1 thing search engines want is high quality original information. If you read about an Adsense business model which short cuts this, the search engines will work it out, reject your website and your efforts will be for nothing.

The key to all internet businesses is adding value. With this business model we are adding value to the search engines and their users by providing them with the quality information they are looking for. So your job is providing high quality original information. Simple. Here are the steps to setting up such a business

1. Work out what your area of expertise is. It should be something you can create lots of original content about. However, it should also be something quite specific. The more specific your topic is, the more relevant Google's ads will be, the more people will click the ads, the more money you will make.
2. Build your website or outsource the development of your website. Ensure you fill it with all your own original content.
3. Sign up at Google AdSense and place their ads on your website
4. Go to Lucid SEO and sign up for their products. From now, your job is simple. Continually improve your website with new, relevant information, and continually optimise it for the search engines. The guys at Lucid SEO will teach you how to do this as efficiently as possible.
5. Monitor your traffic and count your revenue.

Thats it. Simple.

The important thing about this business model is that your success is directly related to the traffic your site attracts. If you are not earning enough, either improve the content in your site, improve how your site interacts with the search engine, or make another quality, relevant information website on a topic that is more popular.